Media Innovation Lab 2025
How media houses design and implement innovative projects together with external service providers.
Case
From community to newspaper:
user-generated content & AI as a growth strategy for publishers
The decline in traditional print readership is forcing local and regional publishers to bind new micro-communities to their media brands. But how can this be done efficiently? One solution is local user-generated content - editorially controlled and supported by AI.
Modular CMS with an innovative reader-reporter view revolutionises the day-to-day work of editorial teams
In the presentation, Kai Gohlke, Editor-in-Chief of Oberpfalz Medien, and Jens Seidel, Chief Sales Officer HUP GmbH, will use the example of ‘Oberpfalz daheim’ to show how myContent PUBLISHING WORLD (www.mycontent.online) supports publishers in seamlessly integrating community content into existing workflows. The strategy: readers provide content, editors and AI take over quality control. Publishers benefit from more local content - without additional editorial resources - strengthen their brand, are unique platforms for vertical content and are therefore more attractive to advertisers and subscribers.
Jens Seidel, Chief Sales Officer und Prokurist, HUP GmbH
Kai Gohlke, Chefredakteur, Oberpfalz Medien
Jens Seidel
HUP GmbH
Kai Gohlke
Oberpfalz Medien
Case
14 Websites in 12 Months: How to Migrate to a Multi-Brand & Multi-Channel Platform in Record Time
Everyone told us, “Migrating 14 brand websites in such a short time – that’s impossible!” Yet by leveraging an efficient multi-brand platform like Purple in combination with rigorous project management, we proved them wrong. In this session, Azir Razzak, CTO at Our Media, and Benjamin Kolb, Co-Founder and CTO of Purple, share the key tactics behind this extraordinary achievement. You’ll discover that the migration was only the beginning – the real transformation began when Our Media embraced the opportunities of a multi-channel platform that seamlessly integrates digital and print. Learn how standardized processes not only save time and reduce costs but also enable the efficient consolidation of diverse brands. Gain practical, real-world insights from a technology partnership that demonstrates the power of ambitious digitalization projects and why bold, innovative organizational change is vital for any successful transformation journey.
Benjamin Kolb, Co-Founder und CTO von Purple
Azir Razzak, CTO bei Our Media
Benjamin Kolb
Purple
Azir Razzak
Our Media
Case
Overnight in the cloud - and onwards with AI in digital asset management (DAM)
In February 2025, the Kölner Stadtanzeiger migrated its image system as well as the agency and newspaper archive to the cloud - a milestone for greater scalability, efficiency and flexible access, even when working from home or on the move. Millions of files, including images, articles and historical issues, were successfully migrated almost overnight without interrupting editorial operations. Since then, ePaper and B2B customers have also benefited from the modern infrastructure. The presentation provides insights into the entire migration process: from the initial planning to the challenges and the immediate steps after the ‘cutover’. A particular focus will be on the integration of the historical archive holdings and the initial experiences with AI-supported metadata enrichment and intelligent search functions - a crucial step in finding the right content more quickly in the huge amounts of data.
Nico Krizsak, Head of Service, DuMont Rheinland Media24 GmbH
Peter Resele, Managing Director of Comyan GmbH
Nico Krizsak
DuMont Rheinland Media24 GmbH
Peter Resele
Comyan GmbH
Case
Lean and smart: how Mediengruppe Österreich is continuing the printed daily newspaper in the digital-first age
Rising running costs and falling revenues from the traditional print business have become common sense in the publishing industry. But how to react to this? In recent years, the European Publishing Congress has shown the entire spectrum from reinvention with a quality offensive to the simple discontinuation of the daily printed newspaper. With the daily newspapers ‘Österreich’ and ‘OE24’ as well as the online portal www.oe24.at, Mediengruppe Österreich is one of the leading news providers in Austria. In the course of digital focussing, it was necessary to develop a sustainable concept for the printed newspaper and the e-paper editions and to put it into practice. Find out in this presentation how it was possible to switch to markstein's cloud-based publishing solution in record time and cut out old habits in the process. Significantly lower operating and production costs enable MGÖ to continue to successfully serve the print and e-paper market.
Georg Elsberg, CTO, ‘ÖSTERREICH’ media group / oe24
Dr Marcus von Harlessem, Chief Transformation Officer, Interim Manager
Georg Elsberg
media group „ÖSTERREICH“ / oe24
Dr. Marcus von Harlessem
Markstein