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The puzzling year 2020
– and what comes next

How are Europe's media preparing for the future? Which contents have proven to be sustainable in the Corona Year, which ones can be dispensed with? Do we still need the classic newsroom? How efficient are our home office teams? How sustainable is the boom in digital subscriptions? Will advertisements become important again and what remains of events and side businesses? Can we do without money from the state?

Speaker 2020

Maria Hedengren


Can 22 million data records predict the future of media?

What do people prefer to read digitally? And what do they leave behind? But above all: Are they willing to pay for it? This alone is valuable data that must be of interest to every media company. But does it also tell us something about future developments? And how can we classify the findings of the past few months? Is the sudden demand for journalism sustainable? Few companies know as much about reading behavior as Readly. In Vienna, CEO Maria Hedengren will present details from Readly's enormous wealth of data for the first time. From it, astonishingly clear trends can be identified - including what could work in the media market in the future and what will soon be left behind.

Kerstin Schneider

Harper's Bazaar

The concept of Harper's Bazaar

The women's magazine segment is considered one of the toughest in the media market. One title has achieved amazing things. With its almost 150-year history, Harper's Bazaar is not only the oldest fashion magazine in the world, but also one of the most innovative. With surprising perspectives on fashion, style, beauty, lifestyle, art, design and travel, Harper's Bazaar appeals to women who love unconventional luxury. Today the title is published with a total of 29 issues in 50 countries. In 2013 Hubert Burda Media launched the brand in Germany. With success. The German edition is sold around 60,000 times a month. Impressive is the classic design, which is interpreted in a contemporary modern way. High-quality covers and extraordinary photography stand for the premium character of the title, which conveys avant-garde and elegance. Online, is one of the most visited luxury fashion portals on the net. impresses with high-quality content, modern layout and innovative and creative forms of advertising. How the traditional title can assert itself in the extremely contested segment and which changes the Corona year caused, reports Kerstin cutter and editor-in-chief of Harper `s Bazaar.

Lina Brinkschulte

Corporate Communications, Deutsche Telekom, Germany

Telekom’s Podcast Hub

What Deutsche Telekom and her customers have in common, is a fable for communication of all kind. And Telekom has a lot to tell: Under the umbrella of the company’s products and services, different communities meet day by day – carrying their innumerable, exciting stories. The podcast serves as an ideal communication channel, as the mutable parts convey those stories in an intelligent, profound, accessible, entertaining and informative manner. Further, it is the perfect knowledge tool “to go”: always available on demand, at any time, anywhere, be it on the way into the office, doing sports or relaxing at home. The Podcast Hub is Telekom’s home for all corporate podcasts. Here, all formats can be found at one glance – and considering the various and diverse topics, any audience will find their adequate audio experience.

Alec Russell, Kevin Wilson

Editor-in-Chief, Head of Design
„FT Weekend“
Great Britain

How print fits into a digital newsroom

FT Weekend is part of an extraordinary success story: the newspaper has more than one million subscribers. Digital subscriptions account for more than three quarters of the total circulation. In a world dominated by the search for digital subscribers, a handcrafted print product can complement a news organization's strategy and support its future. This is done with integrated print and digital workflows, new initiatives and the way key content such as data visualization and photography is designed to leverage the strengths of the different media. Meet Alec Russell, Editor-in-Chief, and Kevin Wilson, Creative Editorial Director of the Financial Times in Vienna. The two journalists will present their strategy and explain how things are going after the past months. Alec Russell was previously the World Editor of the Financial Times and the Daily Telegraph and reported as foreign correspondent from South Africa and Bosnia. Kevin Wilson was previously Art Director of News at The Guardian. FT Weekend is published in Nordic format and has a circulation of 185,000 copies. The newspaper is published in 15 countries and has more than one million subscribers. The FT employs 400 journalists, one photographer and five layout designers.

Clarissa Haller

Global Head of Communications,

New Normal 2020: How to reach your employees when the offices are orphaned

Managing employees has many levels. Some are obvious, others seem subtle. Ideally, feeling oneself conveys a sense of security. In both directions, by the way. The quick call to action allows flexible action. Seeing each other makes it easier to control, but also provides feedback. But what if none of this is possible? How does a company organize itself in times of Corona? Siemens has received many awards for its communication. How the company manages employees in the home office may also serve as a model for the organization of editorial offices. Head of Communications Clarissa Haller will present the concept, her experience to date and the next steps in Vienna.

Thomas Schafranek

Deputy Editor-in-Chief
„Fuldaer Zeitung“

The discovery of visual journalism in the regional newspaper

The "Fuldaer Zeitung" has consistently modernized itself. The creators focus on strong visual journalism with a topic of the day at the center. Unusual for a German regional newspaper: layout department and art direction have gained enormously in importance. The "Fuldaer Zeitung" thus consistently deviates from the layout of comparable newspapers and creates a magazine atmosphere that is unusual for regional newspapers. What strategy is behind this and how readers are consistently involved in the renewal process is demonstrated by the makers in Vienna. The newspaper is published in Berlin format with a circulation of around 37,000 copies.

Tilman Aretz

Nachrichtenmanufaktur GmbH

15 months in corona mode - a chance for media?

Let's not talk about the economic damage and look at the rest. Could this rest be a huge opportunity? Never before in recent history has so much change been necessary, but also possible in such a short time. Organizational structures became obsolete overnight. Practically everything had to be rethought and media had to concentrate on their core topic: journalism. The result at Twice as many users than one year before. What has learned from this crisis and what tasks still lie ahead, reports editor-in-chief Tilman Aretz.

Sónia Matos

Art Director and responsible for the relaunch of „Público“

Portugal: What is Europe's best in class doing now?

"Público" in Portugal did everything right in its latest relaunch and received the highest award for it: "European National Newspaper of the Year 2020". What is immediately striking about "Público" is its handy, reader-friendly format. The front page is always dominated by a large picture. The inside pages are often designed using double pages. The newspaper focuses on the large topics and thus also on a generous layout with reduced use of color and typography. The result is clarity, simplicity. "Público" looks like a daily weekly newspaper and has a circulation of 31,500 copies. The online offering is considered the most successful in Portugal and is also used in Latin America. To achieve this result, the newspaper employs 114 journalists, 8 photographers and 14 designers (digital and print) as well as 4 infographers (digital and print). The only question that remains is: How did the class leader make it through the past months? How was it possible to maintain the high standard? What is "Público" preparing for 2021? Details in Vienna by Art Director Sónia Matos and Editor-in-Chief Manuel Carvalho.

Norbert Küpper

Newspaper designer

Do not leave printed matter to the old

Newsletters, podcasts, web design and animated infographics are in vogue and one could deduce in the Corona year that editorial offices only concentrate on the web. But that is not the case. Print is also being significantly developed. It seems that the printed newspaper should not simply be left to the older generation. In Scandinavia and the Benelux countries, daily newspapers have long resembled loosely laid-out magazines. Now Germany is also following suit. Current content is increasingly being presented in up-to-date design. German regional newspapers are now even setting up their own layout departments. More and more art directors are being hired to present content optimally in print and online. And the results are amazing. Newspapers look modern, both in terms of content and design, both in print and online. Nobert Küpper provides information on the trends of the 21st and 22nd European Newspaper Awards. An initial preliminary balance of the past few months: newspapers have maintained their high level of design in spite of working from home. Küpper has redesigned more than 180 newspapers. He works mainly in the German speaking area but he has also designed titles in Poland, Czech Republic, Slovakia, and the United Arab Emirates.

Gabor Steingart

Media Pioneer

Julia Becker

Funke Media Group

Matúš Kostolný

Dennik N

Eivind Ljøstad, Jostein Ravnåsen

Editor-in-Chief, Journalist, „Fædrelandsvennen“, Norway

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