Herrensaal
10:30 - 10:50
Russmedia´s two-way AI approach
Lena Leibetseder // Head of digital publishing, Russmedia, AT
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Herrensaal
10:50 - 11:10
Editorial teams and AI: why we need a common data language
Chris Guse // CEO, BosePark, DE
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Herrensaal
11:10 - 11:30
More revenue per customer with premium subscriptions
Kersten Köhler // Managing director, General-Anzeiger Bonn, DE
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Herrensaal
11:30 - 11:50
How a 200-person media company can create the impact of 1,000
Kassian Alexander Goukassian // Falkemedia, DE & Maximilian Kleinsorg // Head of AI, Falkemedia, DE
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Herrensaal
11:50 - 12:10
AI and newsletters: How attitude in your inbox becomes a strategic advantage
Pascal Biedenweg // Digital lead, FUNKE Medien Berlin/Berliner Morgenpost, DE
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Herrensaal
13:00 - 13:20
User acceptance: What we need to do to keep users engaged with AI-supported content
Henning Bulka // Deputy editor-in-chief, Rheinische Post, DE
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Herrensaal
13:20 - 13:40
Editorial circular economy instead of GEO
Dennis Ballwieser // Editor-in-chief and managing director, Wort & Bild Verlag, DE
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Herrensaal
13:40 - 14:00
LinkedIn as a booster of marketing and networking
Constantin Kaindl // Founder and managing director,
wirdenkenlokal, DE
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Herrensaal
14:00 - 14:20
Hey_: the companion strategy at BILD
Daniel Böcking // Head of AI, BILD, DE
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Herrensaal
14:20 - 14:40
How AI has changed the work inside Welt´s newsroom
Olaf Gersemann // Deputy editor-in-chief, Die Welt
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Herrensaal
14:40 - 15:00
Bring people home! A technological approach to an independent reach
Gerhild Pirker // MarTech consultant and founder, VOIZZ, AT
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Herrensaal
15:00 - 15:20
How AI-generated content works for Gen Z
Niklas Schwab & Kariko Kimathi // Founder, Hedgefonds Henning, DE
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Herrensaal
15:20 - 15:40
People, machines, media: the AI evolution at turi2
Markus Trantow // Editor-in-chief, turi2, DE & Max Wirnsberger // AI expert and software developer, AT
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Herrensaal
15:40 - 16:00
AI in Media Sales: What’s already working great and where the limits lie
Paul Thümer // Vice President Central Europe, FRAMEN, DE
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Herrensaal
16:00 - 16:20
Build, buy or be left behind: the new market for AI tools in the newsroom
Ulrike Langer // Trendscout, USA
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