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Topics & Speakers

The European Publishing Congress will take place in June 2024 in Vienna. Media managers, editors-in-chief, designers and digital experts from Europe's best publishing companies present their strategies and discuss the future of the media industry.


Develop or buy?

AI in Heise's corporate strategy The interface between editorial staff and social media has long been indispensable, although it also ties up a disproportionate amount of resources. Heise secured an intelligent AI application through a company acquisition and is now rolling it out across all media. Ansgar Heise explains what growth strategy the German media company is pursuing and what role AI plays in this.

Ansgar Heise is Managing Partner of the Heise Group. In 2024, he was honoured by "kress" as "Media Manager of the Year".

Lots of AI, zero print:
Shaping the future at a "hackathon"

Hans Dichand turned the "Krone" into Austria's largest newspaper with a national reach of more than 40 per cent. In the meantime, as with many other media, customers are ageing. And they are getting fewer. How can the next generation be won over? The "Krone" set 30 young people this task in a "hackathon". First of all: the printed newspaper did not feature in any of the concepts, but AI played a central role in practically all of them. Clara-Milena Steiner and Jennifer Kapellari show what conclusions the "Kronen Zeitung" drew and which ideas are now being pursued.

Clara Milena Steiner is head of the political section of the "Krone" in Carinthia.
Jennifer Kapellari is editor of the "Krone" in Carinthia and presents the Tiktok channel for the "Krone".

What AI skills will media companies need in the future?

The "Axel Springer Academy of Journalism and Technology" trains journalism students and tech students for the future of Springer media. COO Lars Moll explains what Springer values when selecting future employees and how the media group promotes the interdisciplinary knowledge of young people in particular. The media manager also presents impressive AI and AR projects developed at the Academy.

Lars Moll has been working as a media manager for Gruner+Jahr and Axel Springer for more than 15 years. Most recently, he was responsible for the digital offerings of "Bild" and "Welt". As COO of the Axel Springer Academy, he manages the Tech Programme, the upskilling offerings, strategic partnerships and the international Knowledge Network.

AI and generative language models:
How media companies are investing wisely now

Investment decisions relating to AI and generative language models are extremely challenging. Gerhard Kürner explains how media companies can shape their future in the current environment and at the same time avoid expensive investment ruins. He is considered one of the top experts in the field of AI. Kürner advises APA, Tiroler Tageszeitung, Russ Media and other media companies.

Gerhard Kürner is Managing Partner of the Austrian software company, which has been developing AI solutions for years.

Why the "Jungfrau Zeitung" has discontinued print and banned ChatGPT

Until 2020, the Swiss "Jungfrau Zeitung" was published twice a week in print before publisher Urs Gossweiler switched the local subscription newspaper to purely digital distribution. In addition to the website, an e-paper with 40 pages is now published daily. The editorial team is no longer headed by an editor-in-chief, but by a daily manager. The Swiss publisher explains how the project is financed and why he has banned the use of ChatGPT.

Urs Gossweiler is the publisher of the "Jungfrau Zeitung", which is now only published digitally in the Bern area.

Europe's best multimedia editorial teams and their outstanding projects

More and more newspaper publishers are now running multimedia editorial teams. And they are doing exceptional work. De Volkskrant stands out with its sophisticated cross-media projects. Infographics are created digitally and in print to suit the channel. The Neue Zürcher Zeitung is increasingly focussing on news videos with animated infographics. The Financial Times uses satellite images to report on illegal oil shipments to North Korea. And Helsingin Sanomat documents Russia's invasion of Ukraine in impressive multimedia projects. Norbert Küpper shows which newspaper houses have mastered both the printed and digital channels remarkably well and are therefore role models for others.

Norbert Küpper is a newspaper designer in Germany. He founded the European Newspaper Award and the European Newspaper Congress 25 years ago.
European Weekly Newspaper of the Year

Unmistakable in print and digital

No junk food for quick consumption: the weekly newspaper "der Freitag" focuses on a clear, tidy and elegant layout and a "second look" at things. Background information, analyses and debates on current affairs characterise the paper and its online presence. A special feature of the layout is the varied use of illustrations. They emphasise key topics, debates and special editions. The original topics also create a distinctive agenda. In 2022, Freitag revamped its online presence and significantly expanded its digital offering. A new editorial design was introduced in June 2023. "der Freitag" is published in the Rhine format and is published in Berlin. The paid circulation is just over 25,000 copies. The team consists of 18 permanent members of the editorial team and 7 colleagues in the art department.

Editor-in-chief Philip Grassmann, Lisa Kolbe and Christian Bobsien from the art department present the concept and strategy of "der Freitag".
European Newspaper of the Year

A role model from the first to the last page

"Naftemporiki" is primarily dedicated to financial and economic topics and has a serious and elegant layout to match. The choice of fonts used, the page layout and the use of infographics are excellent. The design of the front page is extremely varied: sometimes there are large headlines and smaller illustrations, sometimes a large picture dominates and, in the case of special events, a photo is placed underneath and the headline on top. Large topics are presented on double-page spreads and often divided into different sections in order to present the content quickly and clearly. "Naftemporiki" is an exemplary business newspaper. Excellently arranged by a small team on a daily basis. "Naftemporiki" is a financial and business newspaper in tabloid format published in Piraeus, Athens. It is considered the most important daily newspaper in Greece in the financial and shipping sector. The newspaper has a circulation of 5,000 copies. It employs 25 editors, 5 page editors, 1 photo editor and 6 layout artists.

Dimitris Nikas, Design Director of "Naftemporiki" (GR), will present the redesign, the concept of the front and inside pages, the inserts and special editions.

More speakers are soon to follow...