Focus 2019


A downright firework of new companies
Why are there so many new magazines? And how much space is still available for something new? Is there a recipe for success?

Daily newspaper

The reinvention of the daily newspaper
Content, payment, distribution - much will change. And it does seem to have a future.



Europe's best digital media
Who is particularly innovative? And what aspects of this can we apply to our own projects?

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Extra: Europe and the media

Two weeks before the elections to the
European Parlament: Where do politics, media and citizens stand?

Topics and Speakers 2019

The digital transformation
of 24sata

Boris Trupčević
Director, Styria Croatia

Boris Trupčević, Director of Styria Croatia explains the prerequisite, implementation process, impressive result and further plans.

Leadership in times of digital change

Julia Maria Bönisch

How does an editor-in-chief have to perform today? Answers from Julia Maria Bönisch, member of the editorial board of the Süddeutsche Zeitung and Editor-in-Chief of

The subscription model of The Economist

Marina Haydn
Executive Vice President,
The Economist

How readers turn into customers and how we keep them in the digital age, is explained by Marina Haydn, Executive Vice President, The Economist, London.

Future business podcast for magazines

Patrick Horton
Managing Director Sports & Entertainment, Bauer Media Group London

Which topics are editorially suitable and how they can be commercialised. Patrick Horton, Managing Director Sports & Entertainment at Bauer Media Group London, reports on his experience in the UK so far and on further plans in the digital audio business.

A clever combination of
print and online

Kirsti Husby
Editor in chief, Adresseavisen

What place do regional newspapers still occupy? `Adresseavisen’ in Norway has found some answers.

Subscribers appreciate the
narrative formats

Yannick Dillinger
Digital Director, Schwäbische Zeitung

The `Schwäbische Zeitung’ now measures the success of each individual article. Digital Director Yannick Dillinger explains how subscriptions are sold - and why Excel is his enemy.

Pralines for newspaper readers

Norbert Küpper
Newspaper designer

How newspaper makers win readers today. Norbert Küpper noted eight exciting trends at the European Newspaper Award.

Freedom I mean

Philipp Welte, board
Hubert Burda Media

Worldwide, the freedom of the press is in danger; Journalists are threatened in their work, media companies are put under pressure and their work restricted. At the same time, we are experiencing the dynamic manifestation of a hegemonic structure in the global advertising markets; growth only seems to exist in US technology companies, which makes the affordability of independent journalism more and more challenging. Yet it has rarely been so important as it is today.Philipp Welte, CEO of Hubert Burda Media, talks about the indissoluble bond between free, truth-bound journalism and freedom in a democracy.

Quality beyond the

Michael Angele and
Lisa Kolbe, "Der Freitag"

Editor-in-Chief Michael Angele and Art Director Lisa Kolbe explain how `der Freitag’ finds its place in the German media landscape as a weekly newspaper.

Segmenting, segmenting,

Sebastian Turner
Publisher, "Tagesspiegel"

How the `Tagesspiegel’ in Berlin discovered `Politics & Administration’, `Medicine’, `Science’, `Culture’ and `Digitisation’ and thus became the German capital’s No. 1, is explained by the publisher and Germany's Media Manager of the Year Sebastian Turner.

Online first in the local

Uwe Vetterick and Ludwig Zeumer
"Sächsische Zeitung"

How does digital transformation succeed in the local newspaper? Naturally, without destroying the old core business and with the claim to make print better. The `Sächsische Zeitung’ has started an exciting pilot project. Editor-in-Chief Uwe Vetterick and Reading Value Managing Director Ludwig Zeumer explain the results so far.

"Europe speaks":
Live journalism in the digital age

Maria Exner and Martin Kotynek
"Zeit Online" and "der Standard"

`Zeit Online’ and `The Standard’ brought thousands of people together for personal talks in the run-up to the EU elections. Is this needless in the digital age, or more necessary than ever? What did this bring the media? Maria Exner (`Zeit Online’) and Martin Kotynek (`The Standard’) present the findings of `Europe Speaks’.

The rediscovery of the
printed job advertisement

Michael Kretz
CEO, "Bezirksblätter"

Job advertisements seemed to be lost to the newspaper. But that is not the case. The `Bezirksblätter’ in Salzburg are increasing their turnover. How a local newspaper finds new editorial and economic niches, is presented by CEO Michael Kretz.

TV took over the lead in news production

Niki Fellner
editor in chief, "Österreich"

At first it was only about online moving image content. Now the media house `Österreich’ has its own TV station, which increasingly specifies the topics for print and online. Niki Fellner explains the concept and CNN’s role in this.

Digital transformation: a new concept
for our printed newspaper

Hans Spoelman
Head of design and general projectleader, "fd"

The Dutch business paper `fd’ has completely reinvented itself and could now become the model for many other newspapers. Details from Project Manager and Chief Layouter Hans Spoelman.

The project Tobi:
From data journalism to robot journalism

Barnaby Skinner
head of data journalism, Tamedia

Which programming skills do journalists need in everyday editorial life? Aggregating, cleaning, analysing data that can then be used for stories, infographics, interactive formats - or for automating content such as Tamedia's robot Tobi. More about this from Barnaby Skinner, Head of Data Journalism at Tamedia.

Does Europe make enough for the media?

Thomas Krüger
President of the Federal Agency for Civic Education, Berlin

And what is the media doing for Europe? And where do the citizens stand, two weeks before the elections to the European Parliament? Impulses from Thomas Krüger, President of the Federal Agency for Civic Education, Berlin.

From clickbait to fake news: Does anyone win?

Sorin Tudor
Author at

Maybe we don’t think in machine language, but does that mean that machine languages have understood what journalism really is? More from Sorin Tudor from and one of the internet pioneers in Romania.

How quality media can survive in the world of fake news and click-baits?

Igor Trosnikov and Elizaveta Golikova
heads of the united RBC

Igor Trosnikov and Elizaveta Golikova, heads of RBC, the largest private media holding company in Russia, talk about their experiences in the fight for Russian audiences.

The other form of
local journalism

Magne Kydland and
Lena Herland Eide, "Sunnhordland"

6 journalists, 2 photo reporters and 3 layouters make Europe's best local newspaper: `Sunnhordland’ in Norway with a daily circulation of 6,120 copies. What they do differently than the others is explained by Magne Kydland, Editor of `Sunnhordland’ and the newspaper designer Lena Herland Eide.

Fake news in Russia, Ukraine, Azerbaijan and Kazakhstan

George Sharashidze
Chefredakteur, Georgia Today

The same problems as in Western Europe or completely different experiences? A panel discussion with George Sharashidze, Editor-in-Chief Georgia Today, Sergii Golovnov, Editor-in-Chief Business, Murad Aliyev, Editor-in-Chief Report News Agency, Dmitry Kolezev, Editor-in-Chief, Denis Krivosheyev, Blogger.

A digital concept without tricks and gimmicks

Andreas Arntzen, CEO
Dennis Ballwieser, Managing Directory

The health portal has largely denied the trends in web design or navigation. Even the content was never optimized for Google, only for the users. Everything is aligned to the content needs of the readers. There is also a clear architecture for each individual contribution. CEO Andreas Arntzen and Managing Director Dennis Ballwieser explain their strategy, what works and what was done wrongly in between.

The Editorial Hub of
the BMW Group

Bill McAndrews,
Head of Group Communication,
BMW Group

Digitisation is causing a communicative transformation in many companies. Transparency, orchestration, agenda setting and real-time monitoring: From now on, the new Editorial Hub is designed to control the communication of the BMW Group and to play content according to the target group. Are we all becoming media houses? More about the Project Editorial Hub by Bill McAndrews, Head of Group Communication Strategy, Group Statements, Communication Channels of the BMW Group.