Ask the experts
Chief editors, media managers, digital experts and PR directors present their concepts and strategies at the European Newspaper Congress. Meet the experts in exclusive one-on-one interviews in our expert lounge.
Monday, 13th May
Hans Spoelman
Head of design and general projectleader
fd
The Dutch business paper `fd’ has completely reinvented itself and could now become the model for many other newspapers. Details from Project Manager and Chief Layouter Hans Spoelman.

Monday, 13th May
Patrick Horton
Managing Director Sports & Entertainment
Bauer Media Group London
Which topics are editorially suitable and how they can be commercialised. Patrick Horton, Managing Director Sports & Entertainment at Bauer Media Group London, reports on his experience in the UK so far and on further plans in the digital audio business.

Monday, 13th May
Sebastian Turner
Publisher
Tagesspiegel
How the `Tagesspiegel’ in Berlin discovered `Politics & Administration’, `Medicine’, `Science’, `Culture’ and `Digitisation’ and thus became the German capital’s No. 1, is explained by the publisher and Germany's Media Manager of the Year Sebastian Turner.

Monday, 13th May
Marina Haydn
Executive Vice President
The Economist
How readers turn into customers and how we keep them in the digital age, is explained by Marina Haydn, Executive Vice President, The Economist, London.

Monday, 13th May
Julia Maria Bönisch
Editor-in-chief
sz.de
How does an editor-in-chief have to perform today? Answers from Julia Maria Bönisch, member of the editorial board of the Süddeutsche Zeitung and Editor-in-Chief of SZ.de.

Monday, 13th May
Ludwig Zeumer
Managing Director
Lesewert
How does digital transformation succeed in the local newspaper? Naturally, without destroying the old core business and with the claim to make print better. The `Sächsische Zeitung’ has started an exciting pilot project.

Tuesday, 14th May
Dennis Ballwieser
Managing Directory
apotheken-umschau.de
The health portal apotheken-umschau.de has largely denied the trends in web design or navigation. Even the content was never optimized for Google, only for the users. Everything is aligned to the content needs of the readers. There is also a clear architecture for each individual contribution. CEO Andreas Arntzen and Managing Director Dennis Ballwieser explain their strategy, what works and what was done wrongly in between.

Tuesday, 14th May
Barnaby Skinner
Head of data journalism
Tamedia
Which programming skills do journalists need in everyday editorial life? Aggregating, cleaning, analysing data that can then be used for stories, infographics, interactive formats - or for automating content such as Tamedia's robot Tobi. More about this from Barnaby Skinner, Head of Data Journalism at Tamedia.
Please book your meeting at the Expert Lounge desk at the Conference!